Dan’s sensitivity to faces began early in life, first as a boy living in Italy who had to read non-verbal signals until he learned the language, and then also in falling in love with Rembrandt’s paintings during a visit to Amsterdam. Ultimately, in 1998, Dan launched Sensory Logic, Inc. using the science of facial coding to capture and quantify people’s emotions.

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Sensory Logic’s value proposition is rooted in hands-on attention to details during the facial coding work and careful, informed interpretation of the subsequent findings. In the end, nobody needs more data; actionable insights are the key. What Sensory Logic provides is customized analysis of the results so that their clients have a path to optimization.