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About Us

“Being on-emotion is even more important than being on-message.”

Write To Engage is the Copywriter’s Resource to Writing Emotionally Engaging Radio Commercials. Our videos are designed specifically to help advertising copywriters, agencies, and radio professionals write and produce commercials that can generate up to 8-times the ROI. Our videos are based on years of facial coding research done by Sensory Logic, Inc.

We’ve taken the same techniques used by the FBI and CIA and applied them to testing the emotional connectivity of radio spots. 
There used to be no way of knowing the effectiveness of an ad until after it ran. Now, we can measure true emotional engagement simply by studying the facial expressions of test subjects as they react to a given ad. This proven process ensures an emotional connection with your audience, and ultimately leads to ads that produce up to eight times the results. The goal of this webinar is to improve the quality of radio advertising throughout the industry.


The principles of emotional engagement can easily be applied to all media. We focused on radio because it’s a communication channel that’s often underrated, and sometimes even overlooked. 
With a strong grasp on how emotional engagement can boost the power of a radio spot, just imagine what it can do for print, TV, interactive media and more.


Dan Hill is a recognized authority on the role of emotions in consumer behavior, and an expert in facial coding as an aid in measuring people's decision making processes for consumer insight testing. He is the founder and president of Sensory Logic, a research-based consultancy that specializes in enhancing companies' sensory-emotional connectivity.

Dan is a frequent speaker at business conventions across the globe and also the author of five books. Dan received his Ph.D. from Rutgers University following studies at Brown University, Oxford University and St. Olaf College. Dan and his wife Karen live in St. Paul, MN.

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