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Engagement Principles

18 Principles of Engagement, created by Sensory Logic

TOP 5


1. Always have a personality—we buy from whom we like, and zero-personality is a non-starter.

2. Relevancy drives connection—motivation depends on sparking emotion; indeed, the two words are intimately related.

3. Make it memorable—emotions don’t just spark a call-to-action, they spark recall, too.

4. Keep it believable—trust is still the emotion of business.

5. Guard against bald spots—what’s flat or dull kills momentum, encouraging listeners to turn away.

THE OTHER 13 PRINCIPLES AND RELATION TO THE TOP 5


Always have a personality

a.) Mirror the values of the listener

b.) Be sensitive to the gender gap

Relevancy drives connection
a.) Keep it close to home

b.) Provide a sense of membership

Make it memorable 

a.) 3-second rule

b.) Always sell hope

c.) Paint a mental picture

d.) Create suspense

e.) Tell a story

Keep it believable

a.) Promote intimacy (don’t shout)

b.) Branded solution as hero

Guard against bald spots
a.) Vary pace and intonation

b.) Don’t lead with price

Contact Us

This Webinar has been produced by SpotQ based on content and research provided by Dan Hill, Sensory Logic, Inc. For more information on how to create emotionally engaging radio commercials, contact Jerry Lee at:

Email: jerryl@spotq.com

Phone: (610) 246-1359 
 

830 Montgomery Avenue, Suite 417

Bryn Mawr, PA 19010

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© Sensory Logic, Inc. Videos by Zerobets.