18 Principles of Engagement, created by Sensory Logic

1. 3-second rule, pull the listener in quickly
2. Keep it close to home by playing off what is familiar
3. Always have personality
4. Mirror the values of the listener
5. Provide a sense of membership
6. Be sensitive to gender gap
7. Relevancy drives connection
8. Always sell hope
9. Branded solution as hero
10. Make it memorable
11. Create suspense
12. Tell a story
13. Keep it believable
14. Promote intimacy
15. Don’t (or never) lead with price
16. Paint a mental picture
17. Vary pace and intonation
18. Guard against bald spots
(single announcer/large announcer block)

Contact Us

This Webinar has been produced by SpotQ based on content and research provided by Dan Hill, Sensory Logic, Inc. For more information on how to create emotionally engaging radio commercials, contact Jerry Lee at:

Email: jerryl@spotq.com

Phone: (610) 246-1359 

830 Montgomery Avenue, Suite 417

Bryn Mawr, PA 19010





© Sensory Logic, Inc. Videos by Zerobets.