GET TO THE POINT: AN INTRO TO FACIAL CODINGSESSION 1 - KNOW WHO YOU'RE TALKING TOSESSION 2 - KEEP YOUR MESSAGE CLOSE TO HOMESESSION 3 - BUILD A DISTINCT PERSONALITYSESSION 4 - TELL A COMPELLING STORYSESSION 5 - ESTABLISH VALUE BEFORE PRICEVARY THE PACE & TONE, & AVOID BALD SPOTSSESSION 7 - SELL HOPE, & A BRANDED SOLUTIONWRAP-UP & KEY TAKEAWAYS
Write To EngageSHAREShare this on FacebookShare this on TwitterShare this on Linked In

In this 30-minute webinar series, you’ll learn how to master the art of writing more effective radio ads—ones that trigger powerful emotional reactions among your listeners. Emotionally engaging radio spots have been proven to deliver up to 8 times the ROI as non-engaging ones.

We’ve developed these helpful guidelines for you—the advertising copywriter—based on years of scientific facial coding research. We encourage you to set aside a half-hour and take a look, then share with your friends in the industry.